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Time Capsule: Social Media Day 2016

June 30, 2025: Although this holiday still exists, we have decided to preserve this post as is to show how many things have changed in nine years and how some (we’re looking at you, Kanye) have remained the same.

social media day

June 30, 2016: Today is Social Media Day, created in 2010 by Mashable “to recognize and celebrate social media’s impact on global communication.” (In related news, we just found out Mashable still exists!)

You might be thinking, “Wait just a goldarned minute! Isn’t every day Social Media Day?” The answer is yes, but rein in the potty-brained self-talk, please.

Today is momentous because it pays tribute to social media outlets such as Facebook, Twitter, Instagram, Snapchat, Tumblr, YouTube, Pinterest, LinkedIn, Quora, Vine, and WhatsApp, some of which did not yet exist seven years ago.

We would be foolish not to mention Google+. Google is everywhere and knows everything: It’s like SkyNet met the Matrix and learned it’s better to keep us all alive in a continuous biofeedback loop of consumption than to crush our bones into dust.

One of today’s festivities is the “tweetup,” where people who follow each other on Twitter get to meet IRL. That stands for ‘In Real Life,’ which we figure can’t be cool anymore since we know what it means. How awkward might it be to have a conversation that hasn’t been condensed into 140 characters?

From 2016’s #SMDay page:

From Kanye’s Twitter rants to DJ Khaled’s Snap Stories, you can say social media has us feeling #blessed. Join Mashable, Splash and feedfeed as we celebrate the seventh-annual Social Media Day in NYC! We’ll have food, drinks, music and other surprises. Don’t get #FOMO, and RSVP now!

Hashtag, pound sign, whatever: count us in! Happy Social Media Day!

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National Waffle Iron Day

national waffle iron dayNational Waffle Iron Day celebrates one of the world’s favorite kitchen appliances. Although today’s date appears to have no historical significance, from Medieval communion wafers to Nike sneakers, there’s no doubt that the waffle iron has made quite an impression on world history.

The waffle iron’s earliest known predecessor is the Medieval fer à hosties, irons used to make communion wafers. Introduced during the 9th-10th centuries, the plates bore images of Jesus and his crucifixion, which were imprinted on the wafers during the heating process.

The Belgian waffle we enjoy today originated in the 1300s, when two metal plates were hinged together and attached to a long pole, making it possible to cook over an open fire without risking burns. The plates often depicted a family’s coat of arms or other personally significant images.

In 1869, the first U.S. patent for an “Improvement in Waffle-Irons” was awarded to inventor Cornelius Swartwout, who revolutionized the waffle-making process. He fitted his design, intended for use on a stovetop, with an innovative handle that allowed for opening, closing, and turning the cast-iron plates, which were joined by a hinge that swiveled within a cast-iron collar.

In 1911, General Electric made a prototype of an electric waffle iron but didn’t produce and sell the design until 1918. We’ve been unable to ascertain the reason for the delay, but we would guess that the company was perfecting the cooking process to create consistent results while adding safety measures to reasonably avoid fire hazards. (We say “reasonably” because this was a time when consumers were expected to take responsibility for common-sense precautions and wouldn’t, say, sue G.E. if they left the iron on all day and burned down the house.)

The prize for the most creative use of a waffle iron goes to Nike co-founder Bill Bowerman, an Oregon track coach who was trying to create a lightweight sole with excellent traction. Sometime in 1970, Bowerman was inspired by the waffles his wife had made for breakfast. He commandeered the waffle iron and filled it with melted urethane. Although Bowerman forgot to grease the iron and it glued shut, he persevered, and the profit from the sneaker empire he created was more than enough to replace the family waffle iron.

To celebrate today, you don’t need to invent anything more involved than your choice of waffle toppings. Just grab a napkin and have a yummy National Waffle Iron Day!

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INTERNATIONAL CAPS LOCK DAY

international caps lock day

Today is INTERNATIONAL CAPS LOCK DAY, celebrated on June 28 and October 22 each year. Derek Arnold created the unofficial holiday in October 2000 to draw attention to those who abuse the Caps Lock key and, by extension, everyone who receives their emails, texts, and Internet screeds.

Arnold claimed he had a higher purpose in mind, stating:

International Caps Lock Day is in fact a testament to the small mindedness of certain Western individuals: the majority of the world’s population writes in scripts which have no concept of letter casing. Therefore it is advised to laugh at anyone who invokes this day as an excuse to dismiss local typographical conventions: they are simply making an ass out of themselves.

That’s a lofty goal, but we suspect its popularity has more to do with the joy of hitting the Caps Lock key and capitalizing with impunity.

With the rise of the Internet has come the evolution of netiquette, which dictates that writing in capital letters is considered shouting: boorish, rude, and aggressive. Although many protest this reading, it has become an accepted interpretation of the practice.

Why do we celebrate this twice a year? Arnold added the second iteration to honor Billy Mays, the beloved pitchman who spoke exclusively in capital letters, who died on June 28, 2009.

Baptiste Candellier created Caps Lock Day, described as “a useless Google Chrome extension that displays everything in caps lock when it’s caps lock day.” It’s no longer available in the Chrome Web Store, so you’ll have to go the extra mile and actually click on the Caps Lock key. What a drag!

John Haller, another fan of the infomercial king, created the Billy Mays Caps Lock. When you hit the Caps Lock key, you’ll hear Billy Mays say:

“Hi, Billy Mays here!”
“It’ll make your whites, whiter!”
“Order right now and we’ll double the value!” or
“Here’s how to order!”

Or at least you could have. If we all band together, we can lobby Mr. Haller to update that code. There are people on the internet right now who have never experienced Billy’s buzz-saw vocal stylings. This cannot stand!

When we first observed this holiday on October 22, 2015, we had a few niggling observations about capslockday.com*: the site’s HTML listed the title as “internetonal caps lock day home page” and the page itself featured a photo of Billy Mays captioned, “GOOD NIGHT, SWEAT PRINCE.” Arnold also stated he was on SNAPCHET, which we can only assume is a social media network for country western music fans, and pointed out the caps lock key with the description “AT THE BOTTOM, WHERE IT SAY CASP LOCK.”

While we realize that correcting grammar and spelling is considered annoying by many these days, we can’t help but wonder: Why are there two holidays predicated upon the notion of irritating everyone else, yet there is no International Editors’ Day? THAT AIN’T ISN’T RIGHT.

On November 3, 2015, we noticed that the site had been taken down. With the help of the Wayback Machine, we captured the archived version of the page.* The Internet is forever….

CAPSLOCK DAY SITE SCREENGRAB

INTERNATIONAL CAPS LOCK DAY SCREENGRAB

INTERNATIONAL CAPSLOCK DAY SCREENGRAB

HAPPY INTERNATIONAL CAPS LOCK DAY, EVERYBODY!

We don’t recommend clicking on capslock.com. It now directs people to hookup apps and escort services. Not that there’s anything wrong with that.

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June 28 is Monday Holiday Law Day

monday holiday law dayToday is Monday Holiday Law Day. Call it the mother of all holidays about holidays, and Lyndon B. Johnson the father of the long weekend.

On June 28, 1968, President Johnson signed a bill moving the official celebration of Washington’s Birthday, Memorial Day, and Veterans Day from their traditional dates to Mondays. The change was meant to give employees the opportunity to travel and spend more leisure time with their families, while making the workweek more efficient by removing the interruption of mid-week holidays.

Johnson also established a holiday to recognize Christopher Columbus and his voyage to the New World. According to the Congressional Research Service of the Library of Congress, “By commemorating Christopher Columbus’s remarkable voyage, the nation honored the courage and determination of generation after generation of immigrants seeking freedom and opportunity in America.”

The law did not merge Lincoln and Washington’s birthdays into a generic Presidents’ Day. This myth, perpetuated by sales hawking everything from automobiles to mattresses, may have its roots in an early draft that recommended it. Congress rejected it on the grounds that a holiday for all presidents would diminish George Washington’s historical significance. His birthday, February 22, 1732, is now officially celebrated on the third Monday in February.

Memorial Day began for the purpose of tending to the neglected graves of Union soldiers in Confederate cemeteries. (A similar tradition in the North was called Decoration Day.) Eventually, the two merged, and May 30 was chosen by a group of veterans because, according to an address by President Barack Obama, “it coincided with the time when flowers were in bloom.”

The holiday wasn’t officially named Memorial Day until 1967. The following year, President Johnson moved its observance to the last Monday in May. Some veterans have complained that moving the date to create a long weekend cheapens its meaning.

Columbus Day was scheduled for the second Monday in October. Some states had already enacted their own commemorative holidays occurring on October 12, the anniversary of Columbus’ landing in 1492; they were required to jettison them and conform to federal law.

Veterans Day, called Armistice Day until 1954, was observed on November 11 to mark the 11th hour of the 11th day of the 11th month of 1918, when Germany agreed to an armistice with the Allies, effectively ending World War I. President Johnson changed it to the fourth Monday in October. In 1975, Congress voted to revert to November 11 in recognition of the importance of the date. The law went into effect in 1978.

(The spelling of Veterans Day is no mistake: While the holiday is commonly printed as Veteran’s Day or Veterans’ Day, the United States Department of Veterans Affairs website states, “Veterans Day does not include an apostrophe but does include an ‘s’ at the end of ‘veterans’ because it is not a day that ‘belongs’ to veterans, it is a day for honoring all veterans.)

Happy Monday Holiday Law Day!

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