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Time Capsule: Social Media Day 2016

June 30, 2025: Although this holiday still exists, we have decided to preserve this post as is to show how many things have changed in nine years and how some (we’re looking at you, Kanye) have remained the same.

social media day

June 30, 2016: Today is Social Media Day, created in 2010 by Mashable “to recognize and celebrate social media’s impact on global communication.” (In related news, we just found out Mashable still exists!)

You might be thinking, “Wait just a goldarned minute! Isn’t every day Social Media Day?” The answer is yes, but rein in the potty-brained self-talk, please.

Today is momentous because it pays tribute to social media outlets such as Facebook, Twitter, Instagram, Snapchat, Tumblr, YouTube, Pinterest, LinkedIn, Quora, Vine, and WhatsApp, some of which did not yet exist seven years ago.

We would be foolish not to mention Google+. Google is everywhere and knows everything: It’s like SkyNet met the Matrix and learned it’s better to keep us all alive in a continuous biofeedback loop of consumption than to crush our bones into dust.

One of today’s festivities is the “tweetup,” where people who follow each other on Twitter get to meet IRL. That stands for ‘In Real Life,’ which we figure can’t be cool anymore since we know what it means. How awkward might it be to have a conversation that hasn’t been condensed into 140 characters?

From 2016’s #SMDay page:

From Kanye’s Twitter rants to DJ Khaled’s Snap Stories, you can say social media has us feeling #blessed. Join Mashable, Splash and feedfeed as we celebrate the seventh-annual Social Media Day in NYC! We’ll have food, drinks, music and other surprises. Don’t get #FOMO, and RSVP now!

Hashtag, pound sign, whatever: count us in! Happy Social Media Day!

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INTERNATIONAL CAPS LOCK DAY

international caps lock day

Today is INTERNATIONAL CAPS LOCK DAY, celebrated on June 28 and October 22 each year. Derek Arnold created the unofficial holiday in October 2000 to draw attention to those who abuse the Caps Lock key and, by extension, everyone who receives their emails, texts, and Internet screeds.

Arnold claimed he had a higher purpose in mind, stating:

International Caps Lock Day is in fact a testament to the small mindedness of certain Western individuals: the majority of the world’s population writes in scripts which have no concept of letter casing. Therefore it is advised to laugh at anyone who invokes this day as an excuse to dismiss local typographical conventions: they are simply making an ass out of themselves.

That’s a lofty goal, but we suspect its popularity has more to do with the joy of hitting the Caps Lock key and capitalizing with impunity.

With the rise of the Internet has come the evolution of netiquette, which dictates that writing in capital letters is considered shouting: boorish, rude, and aggressive. Although many protest this reading, it has become an accepted interpretation of the practice.

Why do we celebrate this twice a year? Arnold added the second iteration to honor Billy Mays, the beloved pitchman who spoke exclusively in capital letters, who died on June 28, 2009.

Baptiste Candellier created Caps Lock Day, described as “a useless Google Chrome extension that displays everything in caps lock when it’s caps lock day.” It’s no longer available in the Chrome Web Store, so you’ll have to go the extra mile and actually click on the Caps Lock key. What a drag!

John Haller, another fan of the infomercial king, created the Billy Mays Caps Lock. When you hit the Caps Lock key, you’ll hear Billy Mays say:

“Hi, Billy Mays here!”
“It’ll make your whites, whiter!”
“Order right now and we’ll double the value!” or
“Here’s how to order!”

Or at least you could have. If we all band together, we can lobby Mr. Haller to update that code. There are people on the internet right now who have never experienced Billy’s buzz-saw vocal stylings. This cannot stand!

When we first observed this holiday on October 22, 2015, we had a few niggling observations about capslockday.com*: the site’s HTML listed the title as “internetonal caps lock day home page” and the page itself featured a photo of Billy Mays captioned, “GOOD NIGHT, SWEAT PRINCE.” Arnold also stated he was on SNAPCHET, which we can only assume is a social media network for country western music fans, and pointed out the caps lock key with the description “AT THE BOTTOM, WHERE IT SAY CASP LOCK.”

While we realize that correcting grammar and spelling is considered annoying by many these days, we can’t help but wonder: Why are there two holidays predicated upon the notion of irritating everyone else, yet there is no International Editors’ Day? THAT AIN’T ISN’T RIGHT.

On November 3, 2015, we noticed that the site had been taken down. With the help of the Wayback Machine, we captured the archived version of the page.* The Internet is forever….

CAPSLOCK DAY SITE SCREENGRAB

INTERNATIONAL CAPS LOCK DAY SCREENGRAB

INTERNATIONAL CAPSLOCK DAY SCREENGRAB

HAPPY INTERNATIONAL CAPS LOCK DAY, EVERYBODY!

We don’t recommend clicking on capslock.com. It now directs people to hookup apps and escort services. Not that there’s anything wrong with that.

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Barcode Day

barcode day

Today is Barcode Day. On June 26, 1974, at Marsh’s Supermarket in Troy, Ohio, a 10-pack of Wrigley’s Juicy Fruit gum became the first product bearing a barcode to be rung up by an electronic scanner.

That historic moment had been a long time in the making. In 1952, American inventors Norman J. Woodland and Bernard Silver were granted a U.S. patent for a classification method and apparatus utilizing identifying patterns. Diagrams showed code in straight lines and concentric circles with varying degrees of reflectiveness. Unfortunately, they were ahead of their time and eventually sold off the patent for $15,000.

Railroads began to use barcodes in the late 1960s; companies encoded identifying information onto plates mounted on the sides of each car. Trackside scanners read them and transmitted the results, allowing owners to keep track of their rolling stock on a grand scale. However, dirt and damage to the plates caused issues with accuracy and reliability, and the system was eventually abandoned.

As usage spread,  the establishment of a universal standard became imperative to avoid confusion between disparate systems.  In 1970, Logicon, Inc. created the Universal Grocery Products Identification Code (UGPIC) for use throughout the retail industry.

barcode day

visual approximation

The UGPIC evolved into the Universal Product Code (UPC) symbol set, still used in the U.S. today. The first piece of equipment built to use UPC was installed in the Troy, Ohio, grocery store, which, along with that pack of gum, made history.

In 2002, Forbes magazine reported that the same pack of gum was on display at the Smithsonian Institution’s Museum of American History. While the scanner is housed there — no longer on view — a staffer has clarified that the 10-pack of Juicy Fruit accompanying it is not the actual 10-pack of Juicy Fruit, but rather a representation.

Our guess is that the gum was chewed over 40 years ago without a thought to its cultural significance, which is okay if you think about it. It served its purpose, maybe even got stuck to more than a few shoes — it had 50 sticks in it, after all.

Happy Barcode Day!

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June 7 is VCR Day

vcr day

Ampex VRX-1000, 1956

Today is VCR Day. It commemorates the date in 1975 when Sony Corporation supposedly released the Betamax videocassette recorder (VCR) made specifically for home use. Some historians place the release in November 1975. In any case, it beat JVC’s Video Home System (VHS) to market by a year.

A VCR records the analog audio and video of a television broadcast or other signal source onto a removable, magnetic tape videocassette for subsequent playback. A programmable timer allows the user to schedule the recording to initiate, run, and conclude while unattended. It can also play back prerecorded tapes.

The history of the VCR dates back to the Ampex VRX-1000, which was released in 1956. Due to its substantial size and prohibitive cost of $50,000, it was affordable only to television networks and the largest individual stations. Toshiba, Philips, and RCA joined the fray; Sony partnered with Ampex for a while to share technology.

In 1965, Sony introduced the reel-to-reel type CV-2000, which stands for Consumer Video, as its first home-use model. (One ad shows the price as $695.) Despite Sony’s marketing efforts, it was primarily used for medical and industrial applications. Companies jockeyed for position for another decade.

There are many theories about why Sony won the battle to beat JVC to market in 1975, only to lose the war. One irrefutable fact is that each videocassette format was compatible only with its own VCR, ensuring that VHS and Betamax would never be able to play nice.

Sony may have gambled on its customers’ desire for quality over quantity, offering higher-definition tapes that could only record up to one hour of programming. While we value that today, it was much less of a selling point in 1975, when simply being able to record a show and watch it was more of a priority than being able to parse every speck of dust on M*A*S*H in hallucinatory detail.

When JVC released its VCR a year later, it used VHS tapes that held two hours. By the time Sony caught up, it was too late. VHS had become the standard. In 1981, Betamax had only a 25% market share. By 1986, it had dropped to 7.5% and continued to decline. Although it began selling VHS recorders in 1988, Sony continued to manufacture Betamax recorders until 2002 and only stopped producing Betamax tapes as of March 2016.

Of course, VHS didn’t stay on top forever. JVC stopped manufacturing standalone VCRs in 2008, long after DVD and Blu-Ray players had supplanted them. Streaming services put another nail in the VCR’s coffin.

Can a direct neural interface be far behind? As long as it doesn’t require the skull drilling we see in science fiction movies and the monthly fee is good, we say bring it on!

Until then, let’s celebrate our technological past and have a happy VCR Day!

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