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Bikini Day

Today is Bikini Day. On July 5, 1946, French designer Louis Réard unveiled a two-piece swimsuit at a swimming pool in Paris.

He named it the “bikini” after the Bikini Atoll in the Pacific Ocean, where the U.S. had conducted an atomic bomb test only five days earlier. He believed his swimsuit would cause an “explosive commercial and cultural reaction.”

Two-piece outfits were not new. In 1960, while excavating the ruins of a fourth-century Roman villa, archaeologists discovered a mural depicting ten women they are informally referred to as “the bikini girls.” There’s no evidence to suggest the clothing was used for swimming.

bikini day

Villa Romana del Casale – “the bikini girls”

In the 1930s, European women began wearing two-piece bathing suits—a halter top and shorts—that bared a small bit of midriff and covered the navel entirely. During World War II, fabric rationing led to similar designs in the U.S.

In 1946, Réard wasn’t the only French designer determined to capitalize on jubilant postwar feelings of liberation. Jacques Heim re-introduced the “Atome,” a suit he’d designed in 1932, when exposing the belly button was still considered scandalous. He released it in June 1946, advertising it as “the world’s smallest bathing suit.”

bikini day

Jacques Heim’s “Atome”

Réard’s swimsuit was smaller, constructed of a little bra top, two triangular pieces of fabric and string. He planned to unveil it on July 5 at the Piscine Molitor pool, promoting it as “smaller than the world’s smallest bathing suit.”

One issue threatened to derail Réard’s plan: He couldn’t find a professional model who would agree to wear the skimpy bikini. His solution turned out to be a stroke of marketing genius. He hired exotic dancer Micheline Bernardini, who had no problem with appearing nearly nude in public.

bikini day

Réard’s “bikini”

To show how confident he was of the headlines his bikini would generate, he printed newspaper type across the suit’s material. The bikini was a hit and so was Bernardini, who reportedly received 50,000 fan letters.

In less than ten years, the bikini became a familiar sight on beaches all over Europe. By the 1960s, it was popping up everywhere in the U.S. as well. Seventy years after its introduction, the design continues to dominate the market. Réard summed up its sexy allure when he stated: “A bikini is not a bikini unless it can be pulled through a wedding ring.”

Happy Bikini Day!

Copyright © 2017 Worldwide Weird Holidays

July 4 is Rube Goldberg Day

Today is Rube Goldberg Day. On July 4, 1883, Reuben Garrett Lucius “Rube” Goldberg was born in San Francisco, CA. In his 87 years on the planet, he was a cartoonist, engineer, inventor, author, sculptor and scriptwriter.

He is best known for his cartoons depicting absurdly complex contraptions used to perform simple tasks. One such device was an intricate system, triggered by the movement of a spoon, that would automatically mop one’s upper lip after taking a sip of soup as seen in the following commemorative stamp.

rube goldberg day

“Self-Operating Napkin” US Stamp, 1995

As an engineer and inventor, Goldberg often brought these cartoons to life. In 1930, he wrote and made a cameo appearance in a film called Soup to Nuts which featured some of his crazy machines and starred the men who would later become known as the Three Stooges.

In 1948, Goldberg was awarded a Pulitzer Prize for his political cartoons. Few knew his work had aroused such anti-Semitic hatred during the war that he had insisted his sons change their surnames. They chose the last name George and it has remained the family name ever since; their children run a company called RGI (Rube Goldberg Incorporated) to continue their grandfather’s name.

rube goldberg day

Goldberg was a founding member and the first president of the National Cartoonists Society, the namesake of its Reuben Award, given to the Cartoonist of the Year. He is the inspiration for various international competitions, known as Rube Goldberg Machine Contests, many of which are sponsored by his descendants through RGI.

He is also immortalized in the Merriam-Webster Dictionary:

Rube Goldberg
adjective Rube Gold·berg \ˈrüb-ˈgōl(d)-ˌbərg\
: accomplishing by complex means what seemingly could be done simply ; also : characterized by such complex means

Happy Rube Goldberg Day!

Copyright © 2017 Worldwide Weird Holidays

May 18 is I Love Reese’s Day

Today is I Love Reese’s Day, a celebration of the marriage of chocolate and peanut butter and the visionary who got them together in the first place.

This mascot is creepy, no?

In 1917, Harry Burnett Reese (May 24, 1879 – May 16, 1956) took a job on a dairy farm owned by the Hershey Company and later worked in the candy factory itself.

Inspired, he began to experiment with different candy formulas in his basement, with the intention of making extra money to care for his growing family.

He created the H. B. Reese Candy Company in 1923, selling a large variety of confections. He was so successful that three years later he was able to build a factory as well as a new home.

By 1928, Reese and his wife Blanche had sixteen children. That same year, H. B. Reese invented Reese’s Peanut Butter Cups, sometimes called penny cups because they cost one cent apiece. They quickly became his most popular treat.

In response to sugar rationing during World War II, Reese chose to discontinue production of everything but the peanut butter cups, which required less sugar than his other candies. It was a savvy move that guaranteed his family’s prosperity.

Reese died in 1956 at the age of 76, leaving the company to his six sons, Robert, John, Ed, Ralph, Harry, and Charles Richard Reese. In 1963, they decided to sell the business to the Hershey’s Chocolate Company, where Reese had gotten his start close to 50 years before.

Documentation shows the brothers received 666,316 Hershey shares, then valued at $23.5 million. By 2013, after 50 years of stock splits, those shares had become sixteen million shares, valued at more than $1 billion, paying $31 million in annual cash dividends.

In 2010, Hershey sponsored a Facebook petition to declare May 18 I Love Reese’s Day and reported that 40,000 people signed it. Since then, it’s been promoted by the National Peanut Board and reigns as the most popular candy in the United States.

Today, Hershey announced it will introduce a Reese’s Peanut Butter Cup stuffed with Reese’s Pieces. Tasty combination or culinary abomination? You decide and, no matter what your favorite is, have a happy I Love Reese’s Day!

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April 19 is Bicycle Day

Today is Bicycle Day, a holiday originated in 1985 by Northern Illinois University professor Thomas Roberts to commemorate the first LSD trip, taken on April 19, 1943.

bicycle day

Albert Hofmann

Chemist Albert Hofmann synthesized lysergic acid diethylamide (LSD) on November 16, 1938, at the Sandoz laboratory in Basel, Switzerland, while experimenting with ergot fungus to find medicinal treatments for circulatory and respiratory depression.

When animal testing showed no effects other than restlessness, research was discontinued and the substance destroyed. Hofmann still believed it was an important discovery. Almost five years later, he decided to take another look. While synthesizing it, he began to experience strange sensations.

Later, Hofmann reported the incident to his supervisor:

Last Friday, April 16, 1943, I was forced to interrupt my work in the laboratory in the middle of the afternoon and proceed home, being affected by a remarkable restlessness, combined with a slight dizziness. At home I lay down and sank into a not unpleasant intoxicated like condition, characterized by an extremely stimulated imagination. In a dreamlike state, with eyes closed (I found the daylight to be unpleasantly glaring), I perceived an uninterrupted stream of fantastic pictures, extraordinary shapes with intense, kaleidoscopic play of colors. After some two hours this condition faded away.

Hofmann believed the LSD had caused the experience after he had accidentally absorbed a small amount through his fingers. To test his theory, he waited until the next working day, Monday, April 19, 1943, and purposely swallowed 250 micrograms, the amount he incorrectly estimated as the minimum dose required to have any effect. (It’s actually 20 micrograms.)

Here are his lab notes from April 19th:

4/19/43 16:20: 0.5 cc of Vi promil aqueous solution of diethylamide tartrate orally = 0.25 mg tartrate. Taken diluted with about 10 cc water. Tasteless.

17:00: Beginning dizziness, feeling of anxiety, visual distortions, symptoms of paralysis, desire to laugh.

At that point, Hofmann lost his ability to write. In his autobiography, LSD: My Problem Child, he described the struggle to speak intelligibly when asking his assistant to escort him home. Due to wartime restrictions on the use of motor vehicles, they had to make the journey on a bicycle. He wrote of the ride:

On the way home, my condition began to assume threatening forms. Everything in my field of vision wavered and was distorted as if seen in a curved mirror. I also had the sensation of being unable to move from the spot. Nevertheless, my assistant later told me that we had travelled very rapidly.

At home, Hofmann’s condition rapidly worsened as he experienced anxiety, feared he was going mad and became convinced the LSD had poisoned him. He had moments of clarity, telling his assistant to call a doctor and ask a neighbor for milk, which he believed might work as an antidote.

When his neighbor arrived, he barely recognized her, seeing instead a malevolent witch wearing a lurid mask. He drank two liters of the milk she brought. By the time the doctor showed up, Hofmann felt the worst had passed but was still unable to speak. His heart rate and blood pressure were normal. He had no physical symptoms other than extremely dilated pupils.

Reassured that he wasn’t dying, Hofmann’s fear gradually gave way to a sense of wellbeing.

Now, little by little I could begin to enjoy the unprecedented colors and plays of shapes that persisted behind my closed eyes. Kaleidoscopic, fantastic images surged in on me, alternating, variegated, opening and then closing themselves in circles and spirals, exploding in colored fountains, rearranging and hybridizing themselves in constant flux.

After six hours of brutal highs and lows, the effects subsided. Hofmann awoke the next morning feeling physically tired but mentally refreshed and happy, experiencing heightened senses of taste and sight that lasted throughout the day.

His experiment showed that LSD could evoke profound psychoactive effects at very low doses. Sandoz named the new drug Delysid and began sending samples to psychiatric researchers.  Due to the intensity of focus and introspection it caused, Hofmann couldn’t imagine that anyone would use it recreationally. (Much to his chagrin, proponents like Timothy Leary proved him wrong about that.)

In 1953, The CIA began to investigate its possible use in mind control through its now notorious Project MKUltra. The program’s charter was to find drugs that could induce confessions or wipe an enemy’s mind clean so it could be reprogrammed.

LSD was administered to mental patients, prisoners, drug addicts and prostitutes. Other experiments involved employees, college students and military personnel, many of whom were provided with little to no information about the nature of the tests.

The CIA conducted 149 separate mind-control experiments; up to 25 of those used unwitting subjects. This violated the Nuremberg Code, enacted after World War II to punish Nazi doctors who experimented on concentration camp prisoners.

In 1973, the CIA shuttered MKUltra and ordered all records destroyed. First-hand testimony, court transcripts and the few surviving government documents show that at least one test subject died. (Frank Olson, an army scientist, committed suicide one week after his drink was mistakenly spiked with the drug.) Many others suffered psychological damage or insanity as a result of the project.

By the end of the 1970s, Sandoz discontinued manufacture of the drug that had once shown such promise. Hofmann’s ride was largely forgotten until Professor Roberts resurrected it in 1985 as “Bicycle Day.” Since 1985, it has been celebrated on April 19th, the anniversary of the first intentional LSD trip.

Have a safe and happy Bicycle Day!

P.S.: If you truly want to have your mind blown, scroll to Chapter 7, page 319 of Advisory Committee on Human Radiation Experiments: Final Report – October 1995 to read about “Non-therapeutic research on children,” which entailed feeding radioactive substances to disabled kids.

The craziest thing we encountered while researching this holiday was Human Drug Testing by the CIA, 1977: Hearing before U.S. Senate Subcommittee on Health and Scientific Research of the Committee on Human Resources. The entire text is fascinating but skip to page 183 to read Dr. Sidney Gottlieb try to evade Senator Ted Kennedy’s questions about Operation Midnight Climax, in which agents hired prostitutes to work in rooms they outfitted with full surveillance. They could then dose the johns and/or prostitutes and observe their behavior.

Copyright © 2017 Worldwide Weird Holidays