Bikini Day

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Today is Bikini Day. On July 5, 1946, French designer Louis Réard unveiled a two-piece swimsuit he named after a US atomic bomb test at Bikini Atoll in the Pacific Ocean, conducted only five days earlier. He believed his swimsuit would cause an “explosive commercial and cultural reaction.”

Two-piece outfits were not new. In 1960, while excavating the ruins of a fourth-century Roman villa, archaeologists discovered a mural depicting ten women, informally referred to as “the bikini girls.” There’s no evidence to suggest the clothing was used for swimming.

bikini day

Villa Romana del Casale – “the bikini girls”

In the 1930s, European women began wearing two-piece bathing suits — a halter top and shorts — that bared a bit of midriff and covered the navel entirely. During World War II, fabric rationing led to similar designs in the U.S.

In 1946, Réard wasn’t the only French designer determined to capitalize on the jubilant postwar mood with fashion evoking an odd, bomb-loving nostalgia. Jacques Heim had designed a bathing suit in 1932, when exposing the belly button was still considered scandalous. He rereleased it in June 1946 with the name “Atome” in honor of the atomic bomb, and advertised it as “the world’s smallest bathing suit.”

bikini day

Jacques Heim’s “Atome”

Réard’s swimsuit was smaller, constructed of a little bra top, two triangular pieces of fabric, and string. He planned to unveil it three weeks later, on July 5th at the Piscine Molitor pool, promoting it as “smaller than the world’s smallest bathing suit.”

One issue threatened to derail Réard’s plan: He couldn’t find a professional model who would agree to wear the skimpy bikini. His solution turned out to be a stroke of marketing genius. He hired exotic dancer Micheline Bernardini, who had no problem with appearing nearly nude in public.

bikini day

Réard’s “bikini”

To demonstrate his confidence in the headlines his bikini would generate, he printed newspaper-style text across the suit’s material. The bikini was a hit, and so was Bernardini, who reportedly received 50,000 fan letters.

In less than ten years, the bikini became a familiar sight on beaches all over Europe. By the 1960s, it was popping up everywhere in the U.S. as well. Seventy years after its introduction, the design continues to dominate the market. Réard summed up its sexy allure when he stated:

“A bikini is not a bikini unless it can be pulled through a wedding ring.”

Happy Bikini Day!

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International Cherry Pit Spitting Championship

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international cherry pit spitting festivalJuly 5, 2025, is the 43rd Annual International Cherry Pit Spitting Championship, held each year in Eau Claire, MI, on the first Saturday of July. It’s billed as a “Spit-tacular Day” where you can “spit your pit in public with only a minimal loss of dignity while gaining fame.”
It’s the only cherry pit spitting contest recognized by the Guinness Book of World Records. (In case you’re curious, the world record belongs to Brian “Young Gun” Krause, 37, of Lansing, MI,  who spat his pit a whopping 93 feet 6½ inches in 2003.)

There are some interesting ground rules. The spitting range is available for practice spitting from 10:00 a.m. until noon. Those wishing to practice are limited to a maximum of three spits.

No foreign objects may be held in the mouth which would give an advantage in spitting the pit. Denture racks will be provided for those wishing to remove their teeth.

We assume organizers accept no responsibility for lost property due to someone mistakenly taking the wrong dentures after the contest or intentionally taking someone else’s because they’re a nicer set of choppers. (Note: The perpetrator will be the person who never smiles when you’re around.)

Contestants must select three cherries from the regulation variety (Montmorency) supplied by the tournament committee. Cherries must be washed and chilled to 55-60°F pit temperature.

When called by the tournament judge, the contestant has 60 seconds to insert the whole cherry, chew and swallow everything but the pit and get to the line. No part of the cherry may be removed after insertion. The spit is forfeited if a pit is swallowed. Hands must stay below the shoulders to prevent popping one’s cheeks.

Spitters must stand flat on the ground — or ground level platform — to spit. Spitters are prohibited from using any kind of mechanical or other device to improve body thrust or spit length (including hydraulic hoists, wall support, etc.)

The contest is serious business. In addition to a distance judge, line judge, timekeeper, and scorekeeper, there is an official tournament judge, honorary judges, an emcee, and announcer—described as spit-by-spit announcer and color man—and a pit sweeper, which has our vote for least glamorous duty.

The first champion back in 1974 was Dan Kingman of Dowagiac, MI, with a distance of 41 feet. In 2015, Megan Ankrapp of Buchanan, MI, took the prize with a spit of 49 feet ¼ inch. Who will break Guinness Book’s world record? Do you have what it takes? It’s never too late to start practicing, preferably outside, where it’s less messy.

This year, if you have DirectTV, you can tune in for the festivities. Enjoy, but please refrain from spitting in the house. It’s hard to get the stains out of the carpet.

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