If dedication and effort are any indication, the holiday known as World Tripe Day is as real as it gets. Since 2012, the Tripe Marketing Board (TMB) has campaigned tirelessly to raise awareness of the hidden virtues of consuming, or at least discussing, the stomachs of ruminant mammals.
The TMB was set up in 1992 to replace the Tripe Council which in turn traced its lineage back to 1926, when the Association for the Legal Disposal of Unwanted Cow Products began a concerted effort to market tripe.
Visitors to TMB’s website will find everything tripe from recipes to job opportunities. Chairman Sir Norman Wrassle oversees the site as well as its book publishing and merchandising arms. It’s entirely likely that Sir Wrassle does not exist, but the site is so entertaining, we’re willing to suspend disbelief.
Here are some answers to everyone’s burning questions about tripe:
Does tripe taste as good as it looks?
Is tripe kosher?
It depends on the religion of the cow.
Is tripe safe to eat?
That depends. Tripe has to be cleaned meticulously before it is fit for human consumption.
Where is my nearest tripe retailer?
It depends where you live. Visit Tripe Adviser for your local stockist.
Can I buy a CHOOSE TRIPE t-shirt?
Yes. Literally dozens of people already have.
Is the Tripe Marketing Board publishing a 2016 Diary?
Yes – and it’s more than just a diary. It’s chock full of dates and fascinating tripe facts, articles on tripe and lots, lots more. It’s on Amazon.
Is the Tripe Marketing Board on Twitter?
Of course. We’re @TripeUK.
When is Tripe Tuesday?
The first Tuesday in December.