National Watermelon Day

2025 Watermelon Queen Elanie Mason

Today is National Watermelon Day. It closely follows July’s Watermelon Month, established in 2008 by a unanimous U.S. Congressional Joint Resolution.

Today’s holiday is sponsored by the National Watermelon Promotion Board (NWPB), an organization whose strategic mission is to increase consumer demand in the U.S., Canada, and Mexico while working to develop trade with England and Japan.

NWPB raises funds by charging nine cents per hundredweight of watermelons intended for human consumption. The fee is split between producers and handlers and paid in total by importers.

Its Board of Directors decides how best to spend those fees to secure high-value print, television, and radio publicity. It is dedicated to expanding watermelon’s summertime appeal to make it an everyday, year-round choice for consumers.

Another group supporting today’s holiday is the National Watermelon Association (NWA), which welcomes all who work in the industry to join one of nine regional chapters. Its website has information on everything from creating attractive in-store displays to factoring climate change into crop planning.

Since 1964, NWA has crowned a National Watermelon Queen. The 2025 Queen is Elanie Mason. Here’s a description of her duties.

She embarks on a nationwide tour throughout her reign, blending media expertise with industry knowledge to champion watermelon consumption. From engaging supermarket shoppers to influencing policymakers, she tirelessly advocates for the prosperity of the watermelon industry.

This holiday has made us appreciate watermelon as more than just something we buy when we’re feeling nostalgic. We lug it home, resent it for taking up half the fridge, never cut into it because it seems like too much work, and finally throw it out, vowing never to buy one again. But the siren song of the watermelon is strong. In fact, there’s one in my fridge right now. Maybe this time will be different!

Happy National Watermelon Day!

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